Product designer focusing on onboarding experiences through visual storytelling. Currently @MailChimp in NYC
@Mailchimp /AI models / platform mindset
🥚 First Time User Integration Recommendations
Designed a full-screen experience in the onboarding flow to recommend relevant integrations to new users based on their business type and URL, significantly increasing integration connection rates and improving customer payoff.
@Mailchimp / visual design / platform mindset
👯 Onboarding Switchers
Created a new onboarding screen to signal switchers from a different email or SMS platform in hopes to personalize Homepage tasks. Will be testing mid-August and hope to increase payoffs within 7 days.
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@TurboTax / visual design / content design / design research
🏃♀️ W-2 Abandonment on Credit Karma Taxes
Spearheaded the redesign of high-abandonment screen within the Wages and Income topic section. Reduced abandonment by 2% and increased completes.
@TurboTax / systems thinking / design research
❤️🩹 Credit Karma Money Heartbreakers
Developed comparison chart component and switcher experience that compares Credit Karma Money account offerings to a traditional bank to increase Credit Karma Money deposits. Increased take rate and saved about $200K in revenue over baseline.
@TurboTax / visual design / systems thinking / platform mindset
🚀 Theming Credit Karma Tax Experience
Created 150+ new icons themed Credit Karma in an effort to create a seamless experience for tax filing on Credit Karma, powered by TurboTax. Led theming efforts through end of season. Provided scalability for future embedded tax experience.